Samples of my written work.
YogaWorks Covid-19 Reopening Page
Full web copy for the reopening campaign of YogaWorks, a national Yoga studio chain.
From-Scratch Web Copy for IT Services Company
This IT services client came to me with a blank WordPress template and a few ideas and I created from-scratch web copy based on a few keywords and a bulleted list.
Page 1 Google SEO Blog
Shippo, a US-based shipping solutions company, hired me to create SEO based blogs. This 2,000 word piece on P.O. boxes made it to page 1 Google Search results within a couple of weeks and it remains there 6 months later. At one point, it was the number 1 result, beating out the USPS page on P.O. boxes.
https://goshippo.com/blog/post-office-box-pros-and-cons/
Blog: Creating Compelling Employee Communications That Build 2020 Momentum
Spitfire Communications, a U.S. based employee communication agency, has asked me to create numerous pieces of content around employee communication campaigns, COVID-19 crisis communication strategies, HR and open enrollment communications and more.
SoFi Daily – A Piloted Daily Financial Breaking Newsletter
I was the lead writer for the brand new pilot of a financial newsletter which sourced and speculated on breaking financial news and has become a direct competitor of the Morning Brew and Robinhood Snacks. What started as a pilot was so successful, the project ran for more than six months. It required stellar research skills, a witty written tone and a really tight deadline (all copy in the hands of the San Francisco-based client by 7AM their time), which I delivered multiple times per week.
Full Website Revamp for a Global Food Packaging Company
I created from-scratch copy for food packaging company, ICPG. The site was so successful, they asked me back to create fresh copy for their parent company, Impact Plastics: https://icpg.co/.
Website Copy and Video Scripts For an Enterprise Data Management Company
I was the lead copywriter for a Boston-based advertising agency, creating a brand new website for a complex Data Management company using a recently-crafted brand book and a kickoff briefing: https://kuberresystems.com/
I was then asked to create two video scripts for their most popular platform offerings:
Travel Writing: Your Guide to 4 Gorgeous European Coastal Destinations
I created a blog for YogiApproved about traveling like a local in Santorini Greece, Praiano Italy, Split Croatia and Madeira Island in Portugal.
https://www.yogiapproved.com/travel/european-destinations-to-visit/
Website Copy for the Career Page of a Swedish Talent Acquisition Agency
Using branding guidelines and project bullets from a Swedish TA agency, I created Career page copy that conveys their spirited, savvy and entrepreneurial culture to help them attract more candidates to apply to their positions. Essentially, I created copy for a talent acquisition agency to acquire their own talent!
LeeMarie Kennedy 